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Targeting Specialist
Full-time
3 years - 6 years
Advertising/Marketing/PR
1250 EUR
Posted: 4 weeks ago
Job Summary
Manage and optimize targeted advertising campaigns across social media platforms, analyze campaign performance, and develop strategies to increase traffic, leads, and conversions.
Job Description
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Set up and manage targeted advertising campaigns on Facebook, Instagram, and TikTok.
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Define target audiences and create advertising strategies.
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Configure Facebook Business Manager, Ads Manager, and TikTok Ads accounts.
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Write advertising copy and prepare promotional materials.
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Create and coordinate banner designs using Figma, Canva, or Photoshop.
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Analyze advertising campaign performance and prepare reports.
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Monitor key metrics (CTR, impressions, clicks, conversions).
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Optimize campaigns to improve results and reduce costs.
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Work with Google Analytics, Yandex Metrica, and other analytics tools.
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Create and manage UTM tracking parameters.
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Collaborate with social media and creative teams.
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Use AI tools for generating ideas, texts, and advertising concepts.
